Automotive Parts & Service Association of Illinois

Training Programs

Consists of educational activities, offered by certified institutions and organizations, which maintain, develop, or increase the knowledge, skills, and professional performance that an automotive service technician uses to serve clients, the public, and the automotive industry.

Business Practices:

APSA of Illinois is pleased to offer a series of management articles provided for publication by Bob Cooper of Elite Worldwide, Inc.

Bob Cooper has functioned as a business developer, owner and operator of some of the most successful auto repair shops in North America. Since then, he has become the founder and president of Elite, an international company that specializes in supporting those in the auto service industry. He has been nominated for entry into “Who's Who in American Business," he is a member of the prestigious National Speakers Association and he is one of the nation's leading authorities on both personal and career success. In addition to lending his expertise to automotive industry training and coaching, he has also spoken worldwide to many Fortune 500 companies, private banking groups, school districts, the United States Army and to some of the wealthiest people on earth.

7 Tips on Delivering Extraordinary Service -

"Most shop owners will start pumping more money into their marketing campaigns when they are looking to increase their car counts. This can help bring new customers into your shop, which is certainly important, but the value of your new customers diminishes if you’re unable to keep them coming back to you."

 Know Your Numbers - "Over the last 25 years I've been amazed to discover just how many shop owners are lost when it comes to knowing and understanding "the numbers".

 

Educational Training Programs:

APSA of Illinois also recommends the following educational training programs for their members to use:

National Institute for Automotive Service for Excellence (ASE) - http://www.ase.com

Inter-Industry Conference on Auto Collision Repair (I-CAR) - http://www.i-car.com/index_us.shtml

National Automotive Technicians Education Foundation Group - http://www.natef.org/